Discuss the different approaches to social responsibility.

Discuss the different approaches to social responsibility. Express your opinion regarding these approaches in the present context.


The case of an R.K.Syntex is a company that has strongly diversified into a sequence of various linked areas. From a feedback of textile R.K entered the field of syntax fibers and successfully moved into a several different syntax fibers is dependent on related technology. For the year 1980’s the turn over of sales of rupees 40 million included 30% from polyester filament 17% from polyester staple, fiber, 10% from nylon, tier code, 15.5%. The various different synthetic fibers accounted for 70% of the total turnover, while the rest came from (cement 20% and other products 4.5%).
The strategy of diversification of the firm is such that there is a ‘similar thread’ which relates the past, present and future goods and product and market, the insiders can easily know the future developments of the organisation, and the outsiders can gauge where the company is going.
Kivirist: Yes, it is easier to enter the world of self-employment based on your existing skills and contacts (I call these “dreamfunders” in Kiss off). But do remember that your existing “skills” from the corporate world may be more universal and applicable than you may think. For example, in my corporate years I worked in an advertising agency. I didn’t freelance in advertising specifically when I became self-employed, but rather applied the skill set I had developed there (i.e., marketing, account/ client management, presentation skills, etc.) in fields I was more interested in.
Profiting from Righteousness: For a snapshot of how corporate social responsibility boosts an enterprise’s over all performance, one only has to look at British Telecom (BT). The mammoth telecommunications provider, which boasts annual sales of more than $30 billion, has been active in the field since the late 1980s. At first, only philanthropy and environmental management concerns were on its agenda. But after fully developing expertise in those areas, the company expanded into other fields as well, including community development through training and technology.
BT has become a model of how a company can work to assist disadvantaged communities and inspire its staff to be social stewards. The company gives 1% of corporate profits directly to communities each year, which is largely invested in education. Money goes toward teacher training, in-school workshops, and the transfer of digital technology. Employees are also encouraged to give to charity. British Telecom has a charitable matching plan for workers who want to participate. It matches employee contributions to charity up to $1.6 million. Over the past ten years the company has been tracking the business case for corporate social responsibility by surveying its customers around the world. Its findings are startling: “Our studies show there is a direct link with our progress in corporate social responsibility, customer satisfaction, and brand reputation, “reveals Adrian Hanford, director of Bt’s social policy in London. “ About one-third of our corporate reputation is driven by our socially responsible endeavors.” As he points our, that’s a huge impact.
British Telecom experience demonstrates a hard truth: Like it or not, every action a corp.-oration takes may be interpreted as a statement of what it stands for. That’s why a principled company will fortify its reputation. Research proves this point. According too corporate.